Monday, 3 April 2017

Smartness in advertisement

myth in the Swamp dewllers

Harrypotter and aabra ka dabra

: Mass Communication and Media Studies: An Introduction



Name: Gohil  Beenaba S
Subject:  Mass-Media and communication
Roll No: 14
Topic:    Mass Communication and Media Studies: An Introduction
























Introduction:
      Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the “news of the day” and that inform society to at least some degree. The word applies to the occupation (professional or not), the methods of gathering information, and the organizing literary styles. Journalistic media include: print, television, radio, Internet, and, in the past, newsreels.
               Concepts of the appropriate role for journalism vary between countries. In some nations, the news media is controlled by a government intervention, and is not a fully independent body. In others, the news media is independent from the government but the profit motive is in tension with constitutional protections of freedom of the press. Access to freely available information gathered by independent and competing journalistic enterprises with transparent editorial standards can enable citizens to effectively participate in the political process. In the United States, journalism is protected by the freedom of the press clause in the First Amendment.
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    The most important thing to understand about journalism is that its entire purpose is to serve the citizens,all the citizens,of a democratic society. When you keep that in mind, you can better understand some of the more specific roles journalism plays. Journalist’s first obligation is to the truth.
           When citizens have reliable access to information that they can trust is truthful (not outright lies or propaganda), they can make better decisions and better govern themselves. For example, citizens should be able to rely on journalists to provide them with truthful information about candidates so they can decide who to vote for. The same goes for all aspects of our lives in which we make decisions, whether it's when we're buying a car, choosing a school, or even just deciding on a movie to see.
Other important roles journalism fulfils are to, "serve as an independent monitor of power" and "offer a voice to the voiceless." Powerful people often try to get away with bad things. If journalists weren't there to expose them, those powerful people would just get away with it. On the other hand, most of the people in this world aren't powerful, but their perspectives and stories are still important. Journalists can be the ones to find those powerless people and give them a voice.
Development and characteristics of  Journalism :-
                     Around 130 B.C. in Rome there grew a Practice of putting up two hand written bulletins were known as 'Acta Durna'.this was Probably the first news paper, dealing with events rather than views.
                    origin of modern western style Journalism may be traced back to Occasional news book of 17th Century England which events which had no headlines and large type of letters were used. from 1720 Onward news and views were kept Separate. industrial Revolution brought in so many profitable advertisements that news gradually began to be Published into the inside Pages. views into the expressed more widely in Pamphlets as "Essay" like those of addision and steels in 'The Spector

  
Definition  of Journalism:-
       words 'Journal', 'journalist' their origin in french word 'Journal' meaning a book and it has it's origin in turn in the Roman word "Durnails' meaning daily.
           
          journalism is instant history, an account of history as it is made.
         journalism is report of things as they appear at the moment of writing not a definitive study of a situation .
            journalism is contemporary report of changing scene intended to inform readers of what is  happening around them. in the modern times, journalism has been turned into a business and an industry. 
          its main function is to carry different kinds of advertisements that help it to be financially viable and Politically indipendent  it's other functions include reporting local , national and inernational news and offering interpretation and Opinions into a business venture, the fundamental function remains to tell readers to advertisers.
                besides, it aims at encluding  and entertaining it's readers so that they can participate fully in the affairs as well.

      
  Types of Journalism :-       
           journalism helps to explain the events that impact our lives and is developed in a number of forms and styles uses different techniques and writes for different purpose and audiences. so journalism can be categorized into several types as enlisted below.
   
1.                   Advocacy Journalism
2.                   Broadcast Journalism
3.                   Investigative Journalism
4.                   Tabloid Journalism
5.                   Yellow Journalism

 
                
  1. Advocacy Journalism

       The origins of advocacy journalism are somewhat obscure. Interestingly, the NAACP's official magazine, The Crisis, founded in 1910, claims to have its origin in advocacy writings of the early 1800's. 
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      Today, examples of advocacy journalism are ubiquitous. One of the clearest examples of this can be found in the published materials from major American political parties, where information is discussed from the particular party's point of view and bias, with the intent of influencing public opinion. Certain types of investigative reporting can be considered as advocacy journalism. Current events, especially those that are potentially divisive, also provide an abundance of subject material for advocacy journalism. Presently or recently popular topics such as the use of hydraulic fracturing ("fracking") in hydrocarbon exploration, the causes of global climate change and the direction of public policy with regard to a potential Ebola epidemic are all examples of good fodder materials for advocacy journalism.
       Critics of advocacy journalism argue that the biased content produced lacks objectivity and can prejudice the public. Some journalists reject this notion, suggesting that pure objectivity is difficult to achieve. They would argue that receiving information from several sources, with different points of view, is incumbent on the consumer of journalistic content. Other journalists, however, reject this view and maintain that it is the writer's obligation to be objective, explicitly point out bias and opinion, and let the reader decide how to interpret the information. 


2.       Broadcast Journalism
    Broadcast journalism is the field of news and journals which are "broadcast", that is, published by electrical methods instead of the older methods, such as printed newspapers and posters. Broadcast methods include radio (via air, cable, and Internet), television (via air, cable, and Internet) and the World Wide Web. Such media disperse pictures (static and moving), visual text and sounds.
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Scripts for broadcast tend to be written differently from text to be read by the public. For instance, the former is generally less complex and more conversational. Radio and television are designed to be seen and heard sooner and more often than a daily or weekly.
3.       Investigative Journalism

     Investigative journalism can be defined a type of journalism that tries to discover information of public interest that someone is trying to hide.
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             It also includes serious crimes, Political corruption or corporate wrongdoing an investigative journalist may spend months or years researching and preparing a report.

4.       Tabloid Journalism
Print media has played a very important role in Western history, particularly in places like England and the United States. In American history, for example, the ability to communicate through newspapers helped American colonists form a national identity and spread ideas about revolution. For nearly as long as print media has existed in the hands of private industry, the desire to sell more papers has encouraged a degree of sensationalism. True tabloid journalism, as we know it however, begins in the late 19th century. tabloid first described a small and condensed newspaper, it quickly grew to define a style of journalism based around graphic crime stories, gossip, and even astrology


  1. Yellow Journalism 
  Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.
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Conclusion

  Notably in the American media landscape, news rooms have reduced their staff and covering as traditional media channels. such as television grapple with  declining audiences. for instance between 2007 and 2012, CNN edited its story Packages into nearly half of this original time length.
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             This compactness in coverage has been linked to broad audience attrition, as a large majority of respondents in recent studies show changing  Preferences in news consumption. The digital era has also ushers in a new kind of journalism in which ordinary citizens play a greater role in the Process of news making 
                                 









Anti-colonial struggle in A grain f wheat.

Roll No: 13
Paper: African Literature
Subject:  Anti-colonial struggle in A grain f wheat. 
Submitted to:  MK Bhavnagar University, Department of English.  






















Introduction:
A Grain of Wheat is a novel by Kenyan novelist NgÅ©gÄ© wa Thiong'o first published as part of the influential Heinemann African Writers Series. It was written while he was studying at Leeds University and first published in 1967 by Heinemann. The title is taken from the Gospel According to St. John, 12:24. The novel weaves together several stories set during the state of emergency in Kenya's struggle for independence (1952–59), focusing on the quiet Mugo, whose life is ruled by a dark secret. The plot revolves around his home village's preparations for Kenya's Independence Day celebration, Uhuru day.  This novel is his great work. And give him a  significant turn in his literary production, as a Marxist and Fanonian militant attitude replaces the liberal Christianism of his first works.
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   A Grain of wheat” chronicles the events leading up to Kenyan independence, or Uruhu, in a Kenyan village

At the beginning of the novel, as independence approaches, several visitors come to mugo s door. They ask him to speak at the Uruhu celebration and become a leader, and also ask if kihika mentioned karanja, a worker for the white government who is suspected of betraying his friend, before his death. Kihika, a rebel fighter from the village, was captured and publicly hanged. Mugo denies knowing anything about kihika s death and says he ll think about making the speech.

The novel “A Grain of wheat” reveals a number of characters experiences during the lead-up to Kenyan independence, or Uruhu. Mugo is one of the central characters. He feels detached from the world around him, and he is fearful of the attention given to him by the townspeople. Mugo s connection with the woman in the hut is a central element in the story. They are connected by their common loneliness. Mugo has no one, and he cannot bring himself to participate in the community. The old woman has lost her son, and she talks to no one. She lives isolated, away from the world, sequestered by loss and trauma.

Religion is an important element in the novel. The white men brought Christianity to Kenya, and many blacks take up Christian religion. However. The existing religions do not die. At the Uruhu celebration, the town will sacrifice rams in a traditional sacrificial rite. At the same time, kihika is a devoutly religious man, comparing the struggle of the black man in Kenya with the struggle of the Jews to be freed from the pharaoh. His bible is full of underlined passages, and one passage that Gikonyo reads becomes important mugo. God is on the side of the oppressed and will save the impoverished and downtrodden. Mugo, though not moved by kihika s abstract ideas of freedom and black unity, is moved by the idea of the poor and the suffering. He empathizes with individual tragedy.

  The novel ends with Uruhu. Kenyan independence is the end era, and beginning of a new one. No one knows what is coming, good or bad. Political corruption corruption certainly exists, and the wealthy seem to remain wealthy while the poor remain poor. Still, Uruhu means change, and change means hope. The celebration is a coming together of the people a time for unity in the quest to move forward.

The Representation of the Mau Mau Movement:-
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                Mau Mau rebellion has been known in Africa and worldwide as an anti-colonial movement, it has been recorded in the British memory and history as an atavistic and fanatic movement which resisted western modernity and civilization.
                                “What’s this thing called Mau Mau?”
                A grain of wheat can be called a traditional novel for Ngugi as its thematic focuses moves toward militant nationalism. Mau Mau has long been a controversial historical topic not only among the Europeans but the Kenyans themselves as they argue over whether or not it was a primitive and irrational movement lead by the religiously fanatic Gikuyu and how it should be remembered in national history. In a nationalist reading, a grain of Wheat can be said to be Ngugi’s project to speak for the Mau Mau movement as he tries to contest the history of the Mau Mau as written by the British. The contestation is significant in a sense that it aims at reconsolidating the collective identity of Kenyans in the post-independence era. 
     The Mau Mau Uprising, also known as the Mau Mau Rebellion, Mau Mau Revolt, or Kenya Emergency, was a military conflict that took place in British Kenya between 1952 and 1960. It involved Kikuyu-dominated groups summarily called Mau Mau, the white settlers, and elements of the British Army, including local Kenya Regiment, mostly consisting of the British, auxiliaries, and anti-Mau Mau Kikuyu.
The capture of rebel leader Dedan Kimathi on 21 October 1956 signalled the defeat of the Mau Mau, and ended the British military campaign. The Mau Mau failed to capture widespread public support,[8] partly due to the British policy of divide and ruleand the movement remained internally divided, despite attempts to unify its various strands. The British, meanwhile, could draw upon their ongoing efforts to put down another rebellion in Malaya.
What is Uhuru?
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The definition of the actual meaning of Uhuru is an open political and social question: the new Kenyan bourgeoisie sees it indeed as the possibility to replace the colonizer without changing the existing social, political and economical structure. Whereas for Gikuyu peasants Uruhu means a profound break with the colonial past, a rebirth which has to bring about the restitution of the white settlers who wants to rule over the others. So Uhuru is a struggle for the freedom and to get individuals own existence and identity. So Uruhu is the central question into the novel it also related with the national conscience.

Conclusion:



By sum up I would like to say that the novel is not only indicates the nationalism but also it reflects the sign of national epic. The Kenyan writer offered a romantic view of a nation marching towards freedom. The sacrifice the natives gave did go in Vain. Mugo confesses and the community is overtaken. The novel gives us detail about the physical, psychological and political impact of the revolt on small village people. The novel can be summarized as a “collective act of recalling and reflecting on the past” that is a narrative of nation. The narrative is divided between the new national bourgeoisie and the peasants. And in this way we will say that the novel is an ant colonial struggle of national epic.